I strive to be a lifetime learner in order to stay ahead of the curve and competitive in my field.
Hello and welcome to my graphic and web design portfolio!
My name is Ken McHugh and I am a graphic and web designer. Having been in the creative industry for over a decade, my priority has always been to create functional and powerful graphic solutions, while striving to move ideas forward and stay ahead of the curve. I currently manage a small team at an ad agency that specializes in healthcare recruitment marketing. We create websites, ad campaigns, brand concepts and print media, while working hand-in-hand with our sales team and clients to deliver effective, personalized results for their campaigns.
Providing graphic and web design solutions for over a decade.
I create websites, ad campaigns, brand concepts and print media, and more.
Portfolio
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Choose Baystate Health Site
A site made for Baystate Health System. The site features a fully integrated job board that connects directly to the recruitment team’s CRM (Microsoft Dynamics), to provide a seamless experience for both job hunter and recruiter.
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Health Cost Control Website
A website built for a cost containment company with a focus on the healthcare industry, which exhibits their services and educates potential clients on how they can benefit from bill review, fee negotiation and patient advocacy programs.
Mostly clean, simple and straightforward design is in place to convey an informative, easy to read experience for the user, with visual cues such as animated facts & figures, icons and light imagery to guide the eye through the site and keep the reader engaged. In addition to informing the site navigates the user to a form to generate leads.
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SNHH Birthplace Website
A new birthing pavilion at Southern New Hampshire Medical Center that specializes in advanced care in a cozy and peaceful setting. The client’s goal was to push the feeling of comfort throughout the whole site, inviting soon-to-be parents to take a tours, get to know the staff and experience a warm and caring environment where their family can feel at ease.
The site makes use of large-scale and spacious design, with a main focus on imagery. It boasts a photo and video gallery, as well as parallax background imagery as you scroll down each page to create a narrative and tour-like experience.
Other key features of the site include a dynamic review and testimonial carousel, provider directory, and forms to request a tour or ask general questions.
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Assorted Publication Ads
Since I work at an ad agency that deals regularly with HR teams to boost recruitment, we create a lot of ads that are displayed in medical journals, newspapers, magazines and other publications. These ads can vary in size and complexity, from advertising upcoming career fairs, displaying specific jobs along with job descriptions and requirements to apply, or sometimes just general branding. We usually guide potential applicants back to websites we create to apply for jobs.
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Elliot Brand Collateral
This is a collection of collateral printing made for Elliot Health System used for various human resources initiatives. Pieces in this set include informational mailer targeted at potential hires, a branding guide for their recruitment marketing endeavors, birthday card for employee appreciation, folded cold cards for trade shows/events, and a pocket folder.
This is a collection of collateral printing made for Elliot Health System used for various human resources initiatives. Pieces in this set include informational mailer targeted at potential hires, a branding guide for their recruitment marketing endeavors, birthday card for employee appreciation, folded cold cards for trade shows/events, and a pocket folder.
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SNHH Careers Website
This site was created with the goal of boosting hires and reducing turnover rates for careers at Southern New Hampshire Medical Center where users can submit their resumes to active jobs at the company with a search powered by the client’s current applicant tracking system.
Like many of the recruitment sites output through my design agency, this one stands to attract organic inbound traffic, as well as potential candidates filtered through other media outlets we are also harnessing, including social, radio and publication advertising.
The site makes use of spacious design elements that harness multiple sliders, large background imagery, and overlaying text to make strong, quick points as the user scrolls through the page. Another goal of this healthcare based recruitment site is to sell the geographical area as well as the job.
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CHA Careers Site
Cambridge Health Alliance’s main career portal. Users can come to the site to learn about what it’s like to work there, benefits, the area and more. They can also search for and apply to jobs, which also filters them into a CRM for organization on the recruiter’s side as well as remarketing.
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D-H Printed Collateral
A collection of printed collateral for Dartmouth-Hitchcock Health System’s HR department. A few things highlighted here are a multi-page benefits guide, goodie-box for trade shows, direct mailers, folded business card and job fair recruitment flyers, as well as a full spread newspaper cover for the Boston Metro.
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Choose Baystate Health Site
A site made for Baystate Health System. The site features a fully integrated job board that connects directly to the recruitment team’s CRM (Microsoft Dynamics), to provide a seamless experience for both job hunter and recruiter.
-
-
-
-
Health Cost Control Website
A website built for a cost containment company with a focus on the healthcare industry, which exhibits their services and educates potential clients on how they can benefit from bill review, fee negotiation and patient advocacy programs.
Mostly clean, simple and straightforward design is in place to convey an informative, easy to read experience for the user, with visual cues such as animated facts & figures, icons and light imagery to guide the eye through the site and keep the reader engaged. In addition to informing the site navigates the user to a form to generate leads.
-
SNHH Birthplace Website
A new birthing pavilion at Southern New Hampshire Medical Center that specializes in advanced care in a cozy and peaceful setting. The client’s goal was to push the feeling of comfort throughout the whole site, inviting soon-to-be parents to take a tours, get to know the staff and experience a warm and caring environment where their family can feel at ease.
The site makes use of large-scale and spacious design, with a main focus on imagery. It boasts a photo and video gallery, as well as parallax background imagery as you scroll down each page to create a narrative and tour-like experience.
Other key features of the site include a dynamic review and testimonial carousel, provider directory, and forms to request a tour or ask general questions.
-
Assorted Publication Ads
Since I work at an ad agency that deals regularly with HR teams to boost recruitment, we create a lot of ads that are displayed in medical journals, newspapers, magazines and other publications. These ads can vary in size and complexity, from advertising upcoming career fairs, displaying specific jobs along with job descriptions and requirements to apply, or sometimes just general branding. We usually guide potential applicants back to websites we create to apply for jobs.
-
Elliot Brand Collateral
This is a collection of collateral printing made for Elliot Health System used for various human resources initiatives. Pieces in this set include informational mailer targeted at potential hires, a branding guide for their recruitment marketing endeavors, birthday card for employee appreciation, folded cold cards for trade shows/events, and a pocket folder.
This is a collection of collateral printing made for Elliot Health System used for various human resources initiatives. Pieces in this set include informational mailer targeted at potential hires, a branding guide for their recruitment marketing endeavors, birthday card for employee appreciation, folded cold cards for trade shows/events, and a pocket folder.
-
SNHH Careers Website
This site was created with the goal of boosting hires and reducing turnover rates for careers at Southern New Hampshire Medical Center where users can submit their resumes to active jobs at the company with a search powered by the client’s current applicant tracking system.
Like many of the recruitment sites output through my design agency, this one stands to attract organic inbound traffic, as well as potential candidates filtered through other media outlets we are also harnessing, including social, radio and publication advertising.
The site makes use of spacious design elements that harness multiple sliders, large background imagery, and overlaying text to make strong, quick points as the user scrolls through the page. Another goal of this healthcare based recruitment site is to sell the geographical area as well as the job.
-
-
CHA Careers Site
Cambridge Health Alliance’s main career portal. Users can come to the site to learn about what it’s like to work there, benefits, the area and more. They can also search for and apply to jobs, which also filters them into a CRM for organization on the recruiter’s side as well as remarketing.
-
D-H Printed Collateral
A collection of printed collateral for Dartmouth-Hitchcock Health System’s HR department. A few things highlighted here are a multi-page benefits guide, goodie-box for trade shows, direct mailers, folded business card and job fair recruitment flyers, as well as a full spread newspaper cover for the Boston Metro.
MY RESUME
Download my resume here or scroll down to read it online.
EXPERIENCE
Creative Director/Web Developer
Harger Howe Advertising - Burlington, MA
Dec. 2014 - Present
- Manage onsite and offsite teams to coordinate and execute client's needs, enhancements and customizations, providing solutions in adherence to project deadlines.
- Design, develop and maintain a large volume of websites within the Wordpress platform that range in type such as e-commerce, recruitment, informational, and secure peer to peer communications.
- Create web mock-ups, wireframes, prototypes and site maps to be approved before development.
- Develop and/or guide the creation of customized code for requested functionality on sites such as custom data filters, XML feed injections, API integrations, payment gateways, aesthetic enhancements and more.
- Integrate client's applicant tracking systems into custom built recruitment web portals that display current employment opportunities along with application forms. forms are routed into workflows within client systems, synergizing management of communication between their HR team members and potential hires. Jobs are optimized with standard SEO infrastructure and structured data for aggregation and searchability.
- Work closely with clients and account managers to complete day-to-day production tasks including but not limited to ad creation, site and plugin updates, email campaigns, SEO work, content conceptualization, and designing and prepping collateral projects for print.
- Customize and develop data brought in through sites using Google Analytics, Tag Manager, Data Studio and Hubspot, to be compiled into comprehensive reports based on specific goals.
- Coordinate development of projects and review service level targets and ensure timely closure of priority tasks.
- Implement project plans within present brand standards, budgets and deadlines.
- Understand client needs, requirements, expectations, and budget to devise and execute fully realized marketing campaigns in a timely fashion, as well as analyze previously collected data to suggest the best course of action and strategy.
- Conceptualize and build new brands, and develop specific guidelines for said brands that include colors, logo treatment, typography, tone of voice, and photography rules to be used in future designs.
Prepress Technician/Web Designer
Park Press Printers - Saugus, MA
Feb. 2010 - Dec. 2014
- Design and impose layouts to be printed on offset, digital and large-format presses.
- Manage multiple accounts while working closely with each client to deliver a quality product, from concept to completion, in a deadline-oriented environment.
- Build and manage a print-on-demand website containing a storefront, customer portals and custom templates.
- Produce final versions of projects via digital press as well as production finishing like bindery, die-cutting and folding.
- Set up and maintain multiple small business websites. Normal services performed are website creation, updating, domain transfers, MySQL databases and working with content management systems (CMS).
- Collaborate with vendors and solidify company-to-company relationships.
UI Designer
Simply 40 - Lowell, MA
Aug. 2008 - Nov. 2009
- Worked with a team that built and maintained websites and social media structures for small businesses and entrepreneurs.
- Designed concepts and imagery dealing with corporate identity and marketing by the execution and presentation of blogs, email blasts, logos, displays, and online ads with a large emphasis on social media and networking.
SKILLS
Frontend
- xhtml
- html5
- jQuery
- CSS2/CSS3
- Javascript
- Microdata/Structured Data
- XML
- Twig
Backend
- PHP
- MySQL
- ASP
CMS/CRM
- Wordpress
- Joomla
- Rocketprint
- Microsoft Dynamics
- Hubspot
Software
- Dreamweaver
- Photoshop
- InDesign
- Illustrator
- Quark XPress
- Fireworks
- DynaStrip
- Office
- Final Cut Pro
- Flash
- GameMaker
Other
- Project Management
- Client-facing Communications
- Technical Support
EDUCATION
Bachelor Degree
Salem State College - Salem, MA
June 2008
- Majored in Graphic Design.
- Minored in Communications.
- Completed 2 internships rooted in graphic design.
- Won Student Achievement Award for Excellence in Graphic Design.
- Made Dean’s List from 2005 to 2008.
Internship Marketing and Design
Salem State Graphics Department
Jan. 2007
Computer Science Internship
Salem State Art Department Computer Lab
Sept. 2006
Main duties consisted of managing print schedules for student and faculty work, preflighting their files, printing via Xerox press and keeping balance in spreadsheet format of student balance owed. Other tasks included keeping software current on lab computers and repairs.
HOBBIES & INTERESTS
- Game design
- Playing/listening to music
- Enjoying the great outdoors
- Brewing beer
- Hanging out with my wife, son and 2 cats
A LITTLE ABOUT WHO I AM
My mission, goals and lifestyle
| HARMONIZING WORK AND
LIFESTYLE
When I'm off the clock, I am spending time and going on adventures with my beautiful wife and newborn son. I have a lot of hobbies, including game design, rocking out and making music, brewing beer, watching bad movies and enjoying the great outdoors. When I am working, I have fun while getting things done. I tackle the day with a positive attitude, listening to and learning from my peers as I go.
| NOTABLE
ACHIEVEMENTS
- Created and worked on over 100 websites.
- Winner of a NESHCO Lamplighter Gold Award for Website Design.
- Worked in the creative industry for over a decade in both web and print environments, giving me a unique and well-rounded skill set for excelling at any design challenge.
| FUN FACTS
- Created a video game to present at the Boston Festival of Indie Games at MIT.
- Traveled to countries including Croatia, Italy, Germany, Amsterdam, England and Iceland.
- I have 2 cats, their names are Piggins and Big Daddy.
© All Rights Reserved - Ken McHugh Graphics
REACH OUT
Share your thoughts, ideas and requests or just say hi. I am always in the market for new and exciting opportunities!